Experian Rolls Out Hitwise in France

Global information giant Experian has rolled out its Hitwise online audience measurement service in France, to report on 75,000 web sites across more than 160 industries.

Experian acquired Hitwise in 2007 in a $240m cash deal. The firm assesses the performance of web sites and search engines using information gathered from Internet service providers.

Its service in France will provide clients with data on web site industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.

'From a digital marketing perspective, France has the second largest broadband population in Europe, and Experian Hitwise is now able to provide marketers with specific insights into consumer behaviour as well as competitors' marketing activities,' stated Jonathan Hulford-Funnel, MD of Experian Marketing Services in EMEA.

Experian Hitwise also operates in the US, the UK, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.

Web site: www.hitwise.com/fr .