Smooth Move for Innocent Insights Head

In the UK, former Innocent Drinks Head of Consumer Insights Jan Worsley has joined The Oxford Research Agency (TORA) as Associate Director, to work with the firms' food and drink clients.

TORA is a specialist FMCG and customer experience market research firm, which uses quant and qual methodologies to help companies launch new products.

Last summer, the company launched a qual operation called Mimosa, to address clients' needs for joined-up qual/quant thinking in the FMCG, retail and shopper insight, and OTC sectors.

At Innocent, Worsley spent the past four years leading the Consumer Insights team, implementing the company's brand tracking programmes, and monitoring brand campaign impact on consumer perception.

Prior to this, he worked as Bespoke Solutions Consultant at TNS for four years, where he analysed data from purchase and usage panels, loyalty cards and questionnaire responses for studies into pack sizing, product launches, direct marketing campaigns, consumer segmentation and retail pricing. He began his career as a Market Analyst at IT services firm Xansa.

Commenting on the appointment, TORA MD Andrew Tharme says Worsley brings 'a vast amount of research knowledge and experience' and will provide 'exceptional strategic insight and commercial expertise' across an ever increasing FMCG client portfolio.

Web site: www.tora.co.uk .