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Good News from Truth
UK-based agency Truth has reported growth of 31% for the year ending March 2010, with turnover up to just over £5 million. The company says it expects to add at least ten to its headcount in 2010, and to launch a New York venture.
Founder and 'Head of Truth' Andy Dexter said the figures represent 'a decent result in the face of a frankly pretty shocking recession', and reported 'encouraging acceleration of growth into 2010.' Based on current contracts and pipeline, Dexter forecasts turnover in the region of £7million for the coming year.
Currently with 30 staff, the agency is now fitting out 6,000 square feet of new office space in Smithfield, Central London.
Recent senior UK recruits include Sue Frost as Head of Brand Strategy, former SPA exec Dr Mark Thorpe, and digital media and music specialist Keith Jopling. The firm says it is now interviewing candidates to head up its New York venture, which is expected to launch later in the year.
Launched in March 2007 and backed by private City investors College Group, Truth focuses on strategic insight consultancy to solve business problems, and buys in data collection. Methods include analysis of client data, qual and quant market research, semiotics, and cultural analysis.
Web site: www.truth.ms .
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