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YouGov Firm Completes German Buy
In Germany, YouGov Psychonomics has bought the remainder of ServiceRating, a firm which offers analysis on the quality of service and advice provided by companies across the insurance, financial services and utilities sectors.
 ServiceRating was previously 60% owned by Cologne-based Psychonomics and 40% owned by ratings agency Assekurata. Terms of the acquisition were not disclosed.
ServiceRating provides assessments of customer service, as well as benchmarking which allows comparisons with service leaders within an industry. The firm has developed a model which tracks overall service quality - this includes analysis of whether management and staff deliver a good service, which specific services are provided to the customer, and measurement of the strength of service effectiveness.
As part of the deal, Psychonomics CEO Gaedeke Oliver has now been appointed to the Board of ServiceRating.
Psychonomics provides psychologically-based market and organisational research, and employs around 130 staff who are mainly economists, psychologists and social scientists.
CEO Andreas Schubert says the deal will enable his firm to roll out a 'high-quality ratings service' for checking the quality of service and consultancy providers.
Web sites: www.psychonomics.de and www.servicerating.de .
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