Clarity Debuts Early Tech Adopters Panel

Clarity Strategic Research has launched a panel of early adopters of technology, using consumers from Research Now's panel in Australia.

Clarity was founded in Sydney last year by research veterans Alex Sweeney and Alasdair Johnston, to offer qual and quant research services to the financial, B2B, telecoms, retail, FMCG and media sectors.

Its new panel comprises more than 800 consumers located across Australia. Panel members - who are available for both qual and quant studies - have been recruited on the basis of their product ownership and use, as well as their attitude towards technology.

'We contacted over 25,000 Australians when building the Clarity panel and from those we have identified the top 3% in terms of early adoption of IT, technology and consumer electronics,' explained Sweeney. 'We are confident we can access the real innovators in the market and add great value to our clients' ideation and innovation processes.'

Web site: www.claritystrategicresearch.com.au .