Grass Roots Shuffles Measurement Team

In the UK, mystery shopping and performance improvement firm Grass Roots has merged its Learning and Measurement units and made a series of appointments to support the new division.

Hertfordshire headquartered Grass Roots conducts 150,000 mystery shops per annum for clients in the retail, financial, automotive, telecoms and leisure sectors.

Jamie Thorpe, who joined the firm in 2007 as Head of Commercial Relations, will now be responsible for sales and marketing across Learning & Measurement, as well as for leading the development of key accounts.

In addition, Matt Rouse joins in the new role of Commercial Relations Director reporting to Thorpe, while Niamh Power becomes Head of Operations responsible for mystery shopping and telephone research, Vicky Edwards becomes Head of Client Management, and Trevor Martin has been promoted to the post of Research Director.

'This move brings the natural connection between measurement and learning closer together, enabling us to offer clients a more compelling, integrated approach,' explained Thorpe. 'We have a really strong team and I know clients will benefit from our combined expertise, whether it's from mystery shopping, customer satisfaction surveys or educational and employee engagement programmes.'

Web site: www.grassrootsmeasurement.com .