Lexalytics Tracks Social Media Sentiment

In the US, natural language processing specialist Lexalytics has launched a service to make its text analytics functionality and performance accessible to marketers, content management professionals, digital marketing and voice of the customer analysts.

Lexalytics, which was founded in 2003, helps businesses extract, analyze and report on internal and external information, while also offering social media monitoring solutions.

The firm's new Lexascope Web Service 'reads' content and alerts the user regarding who is discussed, how they're discussed and the tone of conversations from sites such as Twitter, customer surveys, online articles, blogs, forums and more.

The solution can automatically extract metadata and tag the text, to enable companies to enhance the 'findability' of their content. In addition, users can integrate the service with their own business intelligence systems to extract data on companies, people, themes, sentiment and document summaries from English language text.

'If it's text, and it's English, we can read it and add value to it,' stated Seth Redmore, VP of Products. 'The new service can make the content you're writing more valuable by extracting metadata that you can use to boost SEO, or can take mounds of content coming in and give you a high level view of what's in that content so that you can make better decisions.'

Web site: www.lexalytics.com .