comScore to Deliver Video Metrics Across Asia-Pac

Online audience specialist comScore has launched its online video measurement service in Australia, China, Hong Kong, Japan, Malaysia and Singapore.

The comScore Video Metrix solution is already available in the US, Canada, UK, France and Germany, where it measures viewing of online video on a monthly basis.

The firm has now rolled out the service across the Asia Pacific region, where it says nearly 4 out of 5 web users view video online each month.

'comScore Video Metrix offers publishers, advertisers and their agencies competitive intelligence into the online video viewing marketplace, providing critical insights about the audiences engaging in this behaviour,' stated Will Hodgman, EVP for the Asia Pacific region. He adds: 'As the lines between TV and online video continue to blur, it is increasingly important for marketers to understand these audiences and how to reach and engage them effectively.'

Web site: www.comscore.com .