Nielsen Rolls Out TV Ratings in Puerto Rico

Nielsen has rolled out its television audience measurement system in Puerto Rico, adding to the more than 30 markets where it already provides TV ratings.

The newly launched service collects TV viewing data from a sample of 500 homes chosen through the firm's random area probability sampling techniques, which it claims accurately represent all demographics and regions on the Caribbean island of Puerto Rico.

Nielsen says 90% of recruited homes agreed to be part of its sample, and that it had particular success in recruiting younger homes.

'We are committed to providing high quality measurement of what people watch in Puerto Rico,' states Victor Vazquez, Executive Director Puerto Rico - Media. 'We believe this launch is the beginning of a long and productive relationship with our clients.'

Clients who have signed up for Nielsen's new ratings service include the island's three largest television providers.

Nielsen has already begun providing them with overnight TV ratings, and will publicly release the top ten time slots on a monthly basis, by the end of April.

Web site: www.nielsen.com .