Funds for Social Media Management Firm

In the US, Spredfast - which enables clients to manage, monitor, and measure their social media messages - has secured a $1.6m investment, which it plans to use to accelerate business development and increase brand awareness.

Since its launch in January, Austin-based Spredfast has developed a solution for managing social media campaigns through one dashboard, across multiple platforms including Facebook, Twitter, LinkedIn, YouTube and Flickr.

Through the firm's integration with Omniture and Google Analytics, the firm says it can tie social media analytics with web analytics to secure 'click to conversion' metrics. The Series A funding has been provided by venture capital firm Austin Ventures.

'We've been working to establish Spredfast as the 'Omniture for social media'; a valuable tool for anyone trying to effectively manage and measure a social media initiative,' stated CEO Ken Cho.

'Our relationship with Austin Ventures, specifically with AV partner Mike Dodd previously of Omniture, is great validation of the huge gap Spredfast is filling in the social media market and the reception so many customers are having toward the product,' he added.

Web site: www.spredfast.com .