Hall & Partners Opens Doors in Berlin

Brand and communications research consultancy Hall & Partners has opened its ninth office, in Berlin, Germany, headed by former Sony insights specialist Michaela Bergenthal.

Bergenthal joins with 20 years of multicultural, senior client-side experience in research, marketing, strategy and planning roles. During her career, she spent 15 years at Sony Electronics, where she worked as Head of Market and Customer Insights, and has developed a broad range of expertise across qual, quant, modelling and creativity techniques.

'I am delighted to have Michaela at the helm of our new venture in Berlin,' stated Worldwide CEO, Vanella Jackson. 'As clients are increasingly looking for a higher return on their marketing investments, it is the perfect time to introduce Hall & Partners' new thinking to new and existing clients in the German market.'

Part of the Omnicom Group's Diversified Agency Services (DAS), Hall & Partners has offices in New York, London, Los Angeles, Chicago, Seattle, Shanghai, Sydney and Paris.

Web site: www.hallandpartners.com .