Sinotrust Launches Business Decision Unit

In China, auto marketing specialist Sinotrust has set up a new department to offer data and intelligence services to vehicle manufacturers throughout the region.

Sinotrust collects, analyzes and manages information about markets, consumers and businesses for both research/consulting and database marketingpurposes. Partly owned by data giant Experian, it employs more than 1,000 people at its offices in Beijing, Shanghai and Guangzhou.

Its new Business Decision Solution (BDS) division is headed by senior database expert Tiger Li, who will oversee a team of data management, data analysis, marketing strategy, direct marketing and business intelligence specialists.

BDS will provide auto manufacturers in China with marketing solution consulting and implementation services covering the auto industry and customers at all stages of consumption. These services include customer data integration and cleaning; data analysis/mining; business and customer intelligence; and customer satisfaction and loyalty enhancement.

Tony Liu, SVP and Head of Automotive comments: 'During the transformation process, auto manufacturers need new services, such as professional consulting, business intelligence, data mining, data management and marketing campaign management.'

Web site: www.sinotrust.cn .