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Fox / Innerscope Deal Still Full of Running
Fox Broadcasting Company (FOX) has extended its two-year partnership with biometrics, neuroscience and eye tracking specialist Innerscope Research.
FOX is a unit of News Corporation and the leading broadcast US television network among Adults 18-49. The announcement means the company will continue to provide biometric engagement measures for on-air and cross-platform promotions, adding Innerscope's new unconscious emotion measure the Brand Immersion Model, which aims to give advertisers an enhanced understanding of the roles of television and digital media in brand equity creation and conversion.
Jon Nesvig, FOX's President of Sales, says television's role in building brands and influencing other media is 'unequaled' and comments: 'With Innerscope, we hope to take our knowledge and the industry's understanding of the science behind consumers' connection to media and brands further, and in the process, work with our clients to plan and utilize television and cross-platform promotions to their best effect.'
Dr. Carl Marci, CEO and Chief Scientist at Innerscope, comments: 'We're excited to work with FOX to expand this framework, which helps to explain the complex media world in which we live on a conscious and unconscious level.'
Web sites: www.innerscope.com and www.fox.com .
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