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GfK Renames Public Affairs Practice
GfK Custom Research North America has lengthened the name of its GfK Roper subsidiary, adding 'Corporate Communications' to emphasize the division's full range of services.
Now bearing the name GfK Roper Public Affairs & Corporate Communications, the division specializes in 'helping companies, government bodies, and NGOs manage critical issues at every stage of the communications process'.
In addition to a broad range of customized research studies, the division makes use of the group's syndicated consumer tracking services, GfK Roper ReportsŪ US and GfK Roper ReportsŪ Worldwide; and serves as the official polling partner of the Associated Press in conducting the AP-GfK Poll (www.ap-gfkpoll.com ).
Holly Heline Jarrell, Group MD of GfK Roper Public Affairs & Corporate Communications, says the new name 'more accurately reflects our areas of expertise as well as our commitment to helping clients manage and assess their earned media exposure more effectively.'
Headquartered in New York, GfK Custom Research North America is part of the GfK Group and is online at www.gfkamerica.com .
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