Accenture Buys Retail Analytics Assets

In the US, global management consulting firm Accenture has acquired assets from retail sector customer analytics specialist CadenceQuest, to expand its suite of analytics, retail marketing and merchandising solutions and platforms.

CadenceQuest's flagship analytical platform Customer Insight enables retailers to perform their own analyses on targeted customer segments, and connects these decision makers to insight about their customers and customer behaviors.

Accenture Interactive, which aims to help clients develop digital marketing capabilities and optimize their approach based on an understanding of targeted consumer segments, says the newly acquired assets sit well with its own data mining, analytics and business intelligence capabilities. Combined, they will enhance the delivery of on-demand, real-time customer insights to support the development and execution of customer loyalty, merchandising and marketplace strategies, including the creation of more precisely targeted marketing messages.

'We're excited to have found a new home for these business assets within Accenture Interactive,' explained CadenceQuest CEO Bob Ghafouri. 'The combination of Accenture Interactive's capabilities and our on-demand customer analytics platform will enable the world's leading retailers to translate valuable customer knowledge into highly profitable retail marketing programs.'

Following the acquisition, Accenture Interactive will expand the reach of CadenceQuest's services beyond North America and into new geographies, beginning in Asia, the UK and Europe. Terms of the deal were not disclosed.

Web sites: www.accenture.com and www.cadencequest.com .