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Nielsen Begins New NZ TV Contract
Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks.
The contract starts this Thursday, July 1st. The new service will, by 2011, include live viewing, an option for time-shifted from DVRs, and an expanded sample from 500 to 600 homes. It will also gear up for the country's switchover to digital TV in 2012.
'The new devices that viewers are introducing into their homes will now be matched by the next generation of measurement technology, enabling Nielsen to provide us with the gold standard in media measurement', comments Rick Friesen, Chairman of the Broadcasters' Negotiation Committee and Chief Executive of the New Zealand Television Broadcasters' Council.
Rolando Stalli, CEO of Nielsen Television Audience Measurement, says the firm is delighted with the networks' continued confidence and adds: 'New Zealand is an important market for Nielsen and we value our long term relationships with all users of the TAM service.'
Web site: www.nielsen.com .
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