eDigitalResearch Debuts Concept Test

UK-based digital MR specialist eDigitalResearch has rolled out eConceptTest - a suite of research methodologies designed to help marketers test their latest idea, service or product on the general public.

Hampshire-based eDigitalResearch, which was founded in 1999, also has offices in central London. Its new service draws on existing research tools including online panels, netchats and mini communities, as well as a combination of qual and quant insights tools.

eConceptTest has been developed to evaluate innovations and ideas in most consumer markets, and provides feedback from a pool of respondents who can assist with concept co-creation.

According to Research Director Derek Eccleston, 'The dramatic rise of social media means that consumers are comfortable communicating via the online medium and we have subsequently built up a broad range of research tools which taps into this. The speed and flexibility we offer means that businesses can make quick decisions with greater confidence about whether they move a concept forward.'

Web site: www.edigitalresearch.com .