Kantar Video Adds Copyright Tracking

In New York, Kantar Video has partnered with video technology firm Anvato, to add syndication and copyright tracking to its Videolytics online and mobile video platform.

Anvato applies machine vision technology to video content protection, syndication and contextual advertising. This enables video publishers to manage, syndicate, track and monetize their content, and advertisers to deliver targeted messages.

The firm's patent-pending technology, 'Perceptual Signature' - which is used against copyright infringement - combines audio and visual pattern recognition to provide a 'fingerprint' for identifying and tracking online video.

Kantar Video has added this technology to Track - one of its Videolytics online and mobile video advertising offerings, which has been developed to follow online videos, even when they are modified by users and distributed beyond controlled syndication.

'As long as a human being can tell it's the same video, the Kantar Track technology, powered by Anvato's Perceptual Signature, will be able to track it,' states Alper Turgut, co-founder and CEO of Anvato.

Web sites: www.kantarvideo.com and www.anvato.com .