Lift-Off for Invoke's 'groketeer'

US-based online qual specialist Invoke Solutions has launched 'groketeer', a new DIY survey tool which enables users to quickly generate graphs, reports and insights from raw survey data.

The product also includes a data filtering function, statistical testing, data display customization, and the ability to create PowerPoint slides or Excel cross tabs reports.

EVP of Product Strategy & Development Tal Sliwowicz announced that the free beta version of groketeer - designed to support surveys created in SurveyMonkey - is now available at www.groketeer.com .

According to Sliwowicz, the tool's name comes from 'grok', which he says means 'to understand profoundly through intuition and insight' (www.en.wikipedia.org/wiki/Grok ).

'groketeer offers a much greater and more satisfying user experience, provides real insights and is both quick and fun to use,' adds CEO Basil Bennett.

Further releases are scheduled over the next 90 days and will support additional DIY survey platforms as well as SPSS data files, depending on user input and suggestions.

groketeer will operate as a separate strategic business unit within Invoke Solutions and have its own brand identity.

Web site: www.invoke.com .