CFI and Htec Link for Financial Offer

Customer satisfaction measurement specialist CFI Group has partnered with Htec - a UK-based firm which provides payment and loyalty solutions - to help clients understand what drives customer behaviours and consequent financial outcomes.

Founded in 1988, CFI Group offers the methodology of the American Customer Satisfaction Index (ACSI) to help organisations build customer relationships. It provides key performance metrics, shows how satisfaction drives profitability, and then identifies and prioritises improvements.

As part of the partnership agreement, CFI's ACSI and National Customer Satisfaction Index (NCSI-UK) indices will be combined with Htec's loyalty services; which CFI Group MD James Rudd describes as 'the most sophisticated data management solutions' his firm has ever seen.

This, he adds, will enable advanced linkage of operational metrics, customer feedback, and transactional data to help clients better manage the customer asset.

'The partnership will allow us to link customer satisfaction with loyalty, providing businesses with a fully scalable solution for end-to-end customer relationship measurement and management,' states Jeff Dakin, Head of Data Services at Htec.

Web sites: www.htec.co.uk and www.cfigroup.com .