GfK Technology Rebrands and Opens in San Francisco

GfK Custom Research North America has rebranded its GfK Technology division as GfK Business & Technology, and has opened a new office in San Francisco, California led by technology specialist Tilman Rotberg.

With the addition of the San Francisco office, GfK Business & Technology now has three US offices, the others being Princeton, NJ and Media, PA. The San Francisco office will be staffed with four team members and led by Rotberg, who joined the division in 2003. Prior to this he was located at GfK's headquarters in Nuremberg, Germany, managing large-scale international technology accounts.

'San Francisco is at the heart of America's technology belt as well as a hub for global commerce and business innovation,' states David Krajicek, MD of GfK Business & Technology. 'Our west coast office gives us the ability to keep our finger on the pulse of the technology community and provide our unique insight and research products to our growing list of clients.'

Web site: www.gfkamerica.com .