Social Media Monitoring Launch for Itracks

Canada-based online data collection specialist Itracks has teamed with web application firm MutualMind to develop social media monitoring software specifically for users in the market research industry.

MutualMind helps businesses and marketing firms monitor as well as promote brands on social networks, while providing analytics and insights to increase social media ROI.

Using this platform, the partners have developed the 'Itracks Social Media Monitoring' application, which captures data from sites such as Facebook, Twitter and YouTube, and then organizes it to help users develop their research design or monitor their clients' activity. It can also be used alongside any online qual research platform, traditional face-to-face focus group or quant project.

Additionally, a dashboard provides an at-a-glance view of what people are discussing online and the sentiments associated with brand mentions.

'With the increased use of online social networks and more people talking about brands online, keeping track of such conversations and comments is vital for researchers,' says Itracks President Dan Weber. 'We believe that this is the most powerful analytics tool to reach the research industry in years and the most significant advancement since the introduction of online surveys.'

Web sites: www.itracks.com and www.mutualmind.com .