Saxena Rejoins Synovate to Lead Field Ops in India

In India, Sunil Saxena has rejoined Synovate as Director of Field Operations, overseeing 14 fieldwork centres across the country.

Saxena previously worked at Blackstone MarketFacts India (BMFI - which became part of Synovate in 2004), leaving the group in 2005. Most recently, he led the Voice Enabled Advertising & Marketing Research (VAMR) division at speech technology specialist Lattice Bridge Infotech. Earlier in his career, he worked at Gallup and IMRB.

'Sunil brings over 25 years of in-depth knowledge and rich experience in handling specialized fieldwork operations,' states Mick Gordon, MD for Synovate India. 'Quality and consistency of data collection methods is the backbone of market research, and he will play a strategic role in ensuring we continue to set new benchmarks in data collection methodologies and standards.'

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