Franklin Covey Debuts Trust Measure

Management training consultancy Franklin Covey has launched a web analytics tool which measures levels of consumer trust in industries and companies, based on conversations in social media.

Based in Salt Lake City, the firm was founded in 1997 through the merger of time management workshop delivery firm Franklin Day Planner and the Covey Leadership Center - whose founder Stephen R Covey is author of the bestselling business title '7 Habits of Highly Effective People'.

The firm's new 'Speed of Trust Analytics' tool uses new technologies including proprietary linguistics programming to extract messages relevant to the issue of trust from a variety of social media locations. It then highlights organizations' trust gaps, differentiators, and strengths and weaknesses, based on the principals advocated in Covey's book 'The Speed of Trust: The One Thing That Changes Everything'.

Specifically, the new tool measures how trusted a company or brand is; whether a company is trusted within its industry; how it compares with the competition; and the reasons why people trust or distrust it.

'With this new tool, our clients can measure how their clients, suppliers, distributors, investors, consumers and other stakeholders perceive their organization and how they rank within their industry compared to their competitors without the bias of surveys', states Covey, who is now Trust Practice Leader at Franklin Covey.

Web sites: www.franklincovey.com and www.speedoftrust.com/analytics .