Schools Evaluation Service Launched in Mexico

In Mexico, full-service research firm Pearson Marketing & Opinion Intelligence has developed a methodology to evaluate educational institutions including private and independent schools.

Established in 1988, Pearson offers qual and quant services, online and desk research, and data mining services. The firm also has its own 65-seat CATI telephone center, and focus group facilities in Polanco, Mexico City.

Its newly launched 'Pearson Scholastic Index' (PSI) has been developed to measure the satisfaction levels of parents, students and teachers with their schools.

On-site interviews are conducted with students at primary, secondary and high-school levels, along with Internet and telephone surveys with parents and teachers. The evaluation methodology then provides a picture of a school's performance and identifies areas in need of improvement.

In addition, Pearson provides an online platform, which enables users to compare variables and benchmark with other schools in the area.

Web site: www.pearson-research.com .