Cheskin Added Value Launches OpFinder Tool

US-based innovation consulting firm Cheskin Added Value has introduced OpFinder; a tool that provides quantitative insight into new market opportunities, and helps clients develop the business case to progress new ideas.

The firm, which became part of WPP's brand development business Added Value in 2007, helps clients identify new markets, develop new products and services, and enhance brand experience.

Its new OpFinder tool utilizes business analysis, financial modeling, and qual and/or quant research to understand customer needs and thus define growth strategies. The firm says it is most effective when used at the beginning of a client's innovation process, when a number of potential product or service areas are under consideration, or when the market is changing rapidly or is unfamiliar.

Using the solution, Cheskin Added Value works closely with clients to review business questions, hypotheses for solutions, and all the relevant data currently available. It then gathers and analyzes additional data about the market, trends, competitors, and customers to develop insight into the size and viability of potential solutions.

Data comes from a variety of sources including industry and financial analysts, blogs and social networks.

'Companies need to ensure that the innovation paths they are pursuing have a strong upside,' states VP Lee Shupp. 'We're confident in OpFinder's value because the methodology has already been proven with some of the world's most sophisticated companies.'

Web site: www.cheskin.com .