Nielsen Rolls Out Mobile Market Intelligence in NZ

Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country.

MMI - which was launched in the Australian market in May - will track made-for-mobile content from content aggregators, publishers, and telecom carriers, which is accessed via devices such as mobile phones, smart phones and iPhones.

It will be provided to all Nielsen's agency clients, and participating publishers can tag their sites to be included in the service.

'With the increasing amount of mobile Internet usage in New Zealand, advertisers, agencies and publishers are all looking for reliable data to support their content and advertising strategies,' states Commercial Director,Amanda Wisniewski (pictured). 'MMI will provide independent, third party data on how New Zealanders are using their mobile phones to access the Internet.'

Results from the new service are available from this month.

Web site: www.nielsen.com .