Ipsos ASI Rolls Out Digital Ad Measure

In the US, ad pre-testing specialist Ipsos ASI has introduced a tool to measure the impact and effectiveness of digital advertising.

The firm offers a range of ad research solutions including ad tracking and brand equity evaluation. Its new 'Brand Graph Digital' tool has been developed to evaluate how target audiences are responding to digital ad campaigns early in a media plan. The analysis covers brand, platform, message and campaign performance and enables marketers to tweak their ad campaigns in reaction to audiences' needs.

'Our insight driven research solutions reveal the impact and cost effectiveness of all communications,' states Global President Anne Hedde. 'That's why we've developed Brand Graph Digital to be non-disruptive, fast, actionable, and flexible - meeting the needs and challenges of today's digital marketer.'

Web site: www.ipsos.com .