Panovus Firms Combine to Launch Data Agency

UK marketing services group Panovus has brought together a number of its firms to launch a data and information services agency. Led by new hire Andy Taylor, its offer includes data planning and management, prospect acquisitions, research and intelligence, and data analytics.

The new firm, called Definitive.iQ, combines the capabilities of Panovus' sister agencies Slipstream Global, United Image, and Imperity, to provide data, information and insight to improve clients' campaign performance.

Taylor (pictured) joins the company as General Manager with more than 20 years' experience in delivering marketing data related services. This includes both client and agency side roles at companies such as Cap Gemini, Infogroup and Experian.

'For a number of years the Panovus companies have been working with clients to increase the value of their data in order to provide them greater customer insight and increase their campaign ROI,' explains Panovus Group CEO Mark Duffey. 'The launch of Definitive.iQ as a brand in its own right builds on this, leveraging the group's skills and experience and increasing our capacity as an integrated marketing partner.'

Web sites: www.panovus.com and www.definitiveiq.com .