eDigital Debuts Results Snapshot Tool

UK-based eDigitalResearch has rolled out the eDigitalDashboard, which it says provides businesses with an 'instant visual snapshot' of real-time results including KPIs.

Using the new tool, clients can access an interactive, personalised summary report of Key Performance Indicators (KPIs) and top line statistics, while drilling down through research results to identify trends and issues across multiple sources. The tool also allows users to present and organise information through a single web interface.

'The new eDigitalDashboard provides immediate access to important real-time research results in order to track customer satisfaction and brand perception,' explains Research Director, Derek Eccleston. 'The system enables users to pull in data from various sources and surveys into a key one-page report that adds real value for clients who operate within several channels, or which have an assortment of brands.'

Web site: www.edigitalresearch.com .