Ipsos ASI Promotes Mooth for P&G Leadership Role

In the US, ad pre-testing specialist Ipsos ASI has promoted Rob Mooth to lead its relationship with his former employer Procter and Gamble in North America.

Mooth began his career as Market Research Manager with the household products giant in 1980. In 1998, he moved to test marketing specialist BASES (which later became Nielsen BASES) where he worked for twelve years in senior client services and regional management roles. He joined Ipsos ASI's Cincinnati office in April this year.

'Rob knows that devising effective communication strategies is one of the biggest challenges clients face, especially in our rapidly evolving multi-media environment,' states Anne Hedde, Global President with Ipsos ASI. 'He's made a positive contribution to Ipsos ASI and no doubt will continue to excel in his new role.'

Web site: www.ipsos.com .