Cronin Adds Analytics to Media Service

US marcoms agency Cronin and Company has expanded its services to include analytics as part of its media offering; and has promoted Gary Capreol to lead the new unit.

Founded in 1947, the firm offers advertising, integrated PR, social media, strategy planning, print and broadcast production, database marketing and research. Its new offering includes reporting and analysis, search engine optimization and web analytics.

Capreol, who oversees the media department, has been promoted to Senior Vice President, Director of Media and Analytics as part of the expansion. He joined the company in 2006 from ad agency Bates USA where he worked as VP Associate Media Director. Before this, he worked at Initiative Media.

During his career, Capreol has been involved in all aspects of media planning, from planner and buyer to seller and client, spanning the international packaged goods, electronics, financial services and healthcare sectors.

'By including analytics with our media offerings we can help ensure our clients are speaking to the right people in the most meaningful way,' states Kim Manning, Partner and COO. 'Gary has played a huge role in the success of the media department and of the agency, and we are confident that under his leadership, analytics will be a true differentiator for us and deliver even greater value to our clients.'

Web site: www.cronin-co.com .