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Innerscope Launches New England Lab
Innerscope Research has launched a dedicated biometrics and neuroscience media lab in Boston, New England, USA.
The firm says the 'medical-grade' biometrics and eye tracking testing facility will combine increased research capabilities and greater flexibility for clients with a comfortable, natural environment for study participants.
The lab features two client viewing rooms; a large test room with capacity for biometric testing of up to 30 people; seven state-of-the-art eye tracking stations which allow simultaneous study of biometric and eye tracking data for large groups; and a 3-D HD viewing screen and real-time results viewing. Innerscope says it will decrease turnaround time by up to 20%, on projects such as media pilots, concept testing, packaging and new product development, web site and gaming usability, and virtual shopping.
CEO and Chief Scientist Dr. Carl Marci says the firm 'spent considerable time listening to our customers in order to design and build a space optimized for their research needs'.
The company's home page is at www.innerscope.com .
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