Holland Joins Ipsos Health in Pharma Metrics Role

In the UK, Ipsos Health has appointed Mike Holland as Research Director, to focus on the continued development of key metrics for the pharmaceutical sector.

Ipsos Health's teams of specialist researchers work for pharmaceutical, biotech and medical device clients from offices in more than 35 countries.

Holland joins with a research career spanning over 15 years. Most recently, he was a Research Director at London-based insight agency Metro Research. Prior to this, he was a Research Director at Harris Interactive, and worked at ORC International and at BDRC.

He brings extensive experience in large sale project management, qual and quant, from NPD, communications, customer satisfaction, market segmentation, sizing and penetration studies.

'Mike's diverse background compliments the growth of Ipsos Health,' states Sarah Phillips, Head of Health. 'We are delighted that someone with his experience and expertise can inject new thinking into traditional types of research.'

Web site: www.ipsos.com .