Adenyo Unveils Predictive Analytics Tool

In the US Adenyo, a global mobile marketing and analytics technology company, has launched Adenyo Insights, a new Software-as-a-Service tool for real time profiling, targeting and predictive analytics.

Adenyo Insights delivers an end-to-end process that can be delivered 'in minutes, rather than days', accelerating intelligent, accurate campaign targeting on the fly.

Chief Analytics Officer Chris Matys says the engine 'does the heavy lifting by running complex predictive models that analyze thousands of variables in real-time, automating the profiling and targeting process for marketers and enhancing the capabilities of established analytics departments.'

The company also has its own in-house community attributes and consumer segmentations database with over 20 groups and 150 types. Users of Adenyo Insights can integrate their own data with these communities to increase customer base visibility and streamline the entire analytics process.

Web Site: www.adenyo.com .