Rentrak Debuts VOD Report for Hispanic Market

In the US, multi-screen measurement firm Rentrak has rolled out the first in a series of 'OnDemand Essentials Advertising Reports' for the Hispanic market, to provide an aggregated view of performance for the video-on-demand (VOD) platform.

In December, Rentrak partnered with retail information provider The NPD Group, to provide a 360 degree view of VOD users. The partnership extends Rentrak's existing 'State of VOD Trend Report', with the addition of a new Consumer Profiles supplement including a combination of behaviour and usage profiles on a variety of related topics.

The firm's OnDemand Essentials is a web-based near real-time reporting system, providing a daily view of those users who watch/listen to video or audio content online, either through their PCs or on mobile devices.

Through this latest initiative - which Rentrak describes as 'an industry first' - the firm is working with its OnDemand Essentials clients to publish performance data by network category, in order to enable advertisers to evaluate performance in a competitive context.

CEO Bill Livek says advertisers are 'starting to understand that it is a tremendously powerful targeted ad platform'. He adds, 'Working with our network clients, Rentrak's new report will help meet the needs of the ad community and help increase advertising dollars to the VOD platform.'

Web site: www.rentrak.com .