MediaMorph Bags $2m to Extend SaaS Suite

US-based cross-platform tracking specialist MediaMorph has secured $2m in funding, which it plans to use to expand its global positioning.

MediaMorph, which was founded in 2007, is headquartered in New York City, and has additional offices in Los Angeles and London.

Its proprietary suite of SaaS (software-as-a-service) technology enables media companies - from film and television to publishing and games - to program, distribute, analyze, optimize and monetize content globally.

The tools are used to handle different types of rights and contracts, schedule product distribution across various formats and channels; track audience measurement; and conduct complex royalty calculation.

'MediaMorph tools enable our clients, the leading global media companies, to focus on what they do best - create great content and distribute it across multiple platforms, formats, and geographies,' states CEO Mike Sid.

This latest funding round has been led by boutique investment bank Meyers Associates, and brings MediaMorph's total capital raised to date to $3.5m.

Web site: www.mediamorph.com .