ActivEngage Rolls Out Auto Campaign Dashboard

In the US, ActivEngage - which develops web site analytics tools to help automotive dealers measure shopper behavior - has launched a proprietary dashboard that allows users to track all marketing metrics from a single web page.

In addition to its tools, ActivEngage also offers a live chat service through which dealers can identify web site visitors in real-time, and initiate interaction and communication with them.

The firm's new ActivDashboard consolidates dealers' most important metrics, to enable them to analyze marketing campaign performance, web site analytics, conversion points and ROI.

The product incorporates all marketing data from the live chat service, as well as from phone calls, e-mails, third party lead sources, web site analytics and more. The data is then analyzed to provide users with business intelligence which can be drilled down to the level of individual shoppers' contact information.

ActivDashboard's 'Web Analytics' section tracks visitors, entrance pages, referrers, exit pages and browsers. In addition, its 'Third Party Leads' section reports on traffic and leads from all major third party sites, including Cars.com, AutoTrader, AutoUSA and others.

'Our new dashboard makes it simpler for dealerships to manage and make informed decisions about their online business,' states co-founder and President, Todd Smith. 'ActivDashboard links all dealership online marketing efforts into a comprehensive dashboard display, to enable users to see exactly how their Internet business is performing.'

Web site: www.activengage.com .