WPP Launches Data-Driven 'Possible Worldwide'

Marcoms giant WPP has launched a global interactive marketing agency called 'Possible Worldwide', which will offer a data-driven approach, advanced analytics tools, and metrics to help clients assess the impact of their online campaigns.

The new agency - formed by combining WPP Digital agencies Schematic, Bridge Worldwide, BLUE and Quasar - has 1,000 employees based in 18 locations in the US, Europe, Asia, the Middle East and Africa. It is headquartered in New York.

Former Schematic CEO Trevor Kaufman (pictured) will serve as Global CEO of the new firm. Before joining the WPP group, he founded and was co-CEO of Grey Advertising-backed web design and consulting firm Kaufman Patricof Enterprises .

He is joined by Jay Woffington as Global President, Michael Graham as COO, Bob Gilbreath as Chief Strategy Officer, Diane Holland as CFO, and Harish Bahl as Chief Production Officer. Additionally, Nick Worth will serve as President, Americas; and Kenny Powar will serve as President, Asia Pacific and Europe, the Middle East and Africa.

Kauffman explains, 'Possible Worldwide was created to respond to marketers' simultaneous needs for new and disruptive business strategies; digitally-lead marketing ideas; and the data, technology and scale needed to execute them efficiently around the world.'

Web site: www.possibleworldwide.com .