Brand Driver Hires Nick Rand as Research Director

In the UK, content research specialist Brand Driver has appointed former Future Foundation strategist Nick Rand as Research Director, responsible for qualitative research and B2B projects.

London-based Brand Driver offers a wide range of methodologies to develop, track and evaluate brands, media, entertainment, content, advertising and marketing communications.

The firm was established more than six years ago by media and entertainment researcher Tim Julian, who previously held insight roles at The Walt Disney Company.

Rand joins with 15 years' experience as a strategic consultant, trends analyst and researcher. Most recently, he worked as a freelance Strategic Consultant for several major commercial and public sector organisations. Prior to this he was an Associate Director at Opinion Leader, spent seven years as a Senior Consultant at the Future Foundation, and worked for two years as a Consultant at The Henley Centre.

Brand Driver CEO Tim Julian comments on the appointment: 'Nick brings exactly the right skills to strengthen our top team as the company grows, in particular his ability to combine research rigour with creativity and commercial acumen. His fresh perspective in assessing the true value of brands will contribute to our clients understanding of their properties and help maximise opportunities across all their content.'

Web site: www.branddriver.co.uk .