Opinionology Turns Custom Panel-Builder

Opinionology, the Utah-based data collection company formerly known as Western Wats, has launched Real Customers, a new service to build and manage verified customer panels.

The new service matches Opinionology's own panel of respondents with a client's internal customer list. After initial verification, the match also pairs Opinionology's 6,000+ profiling questions with information in the firm's customer database, aiming to provide a detailed understanding of each customer.

Jeff Welch, President at Opinionology, said: 'We are excited about the Real Customers program. It provides our clients with a simple solution to conduct survey research with their customers, while reducing the hassle and expense of managing their customer. We have seen how effective the new customer panels have been in helping researchers leverage our panel management architecture and techniques to engage their customers.'

The firm operates globally from the US, UK, Canada and the Philippines and is online at www.opinionology.com .