ad pepper Blends Semantics and Behavioral Data

Online ad network ad pepper media has launched a managed retargeting solution which links behavioral and retargeting data with its proprietary semantic targeting technology, Sense Engine.

Sense Engine sorts web-based content into no fewer than 3,800 semantic categories. The new Semantic Behavioral & Retargeting (SBR) platform combines the two sources to give a more granular understanding of audience combined with user media consumption, such as online surfing habits. The firm says this allows better optimisation and more actionable data, with advertisers getting 'a more comprehensive view of the content and audience segments that worked both during and post campaign'.

ad pepper President, North America Jonathan Slavin says the new technology 'combines the best of both targeting methods and is uniquely placed to determine what combination of content and audience targeting yield the greatest impact per campaign, irrespective of the campaign objective, whether it's branding or conversions.'

Chairman and CEO Ulrich Schmidt adds: 'There are purists on each side of the coin: those who believe environment prevails over audience and those who think the reverse. SBR mediates this argument by finding the right balance between the two which ultimately delivers the best results for advertisers.'

ad pepper media has 16 branches throughout the US and Europe and manages campaigns in more than 50 countries worldwide. Its proprietary marketing solutions include the SiteScreen and iSense Networks.

Web site: www.adpepper.com .