IAB Canada Debuts Research Services for Non-members

Online ad body IAB Canada has launched two initiatives to help Canadian marketers keep up to date with recent research in interactive advertising, and to gain access to the digital expertise of employees working in the organization's 250+ member companies.

As part of the new 'Faces of IAB' program, on the first Monday of each month, IAB Canada will release a research report, white paper, advertiser case study, and how-to checklist that have been developed by one of its members.

For instance, the April edition showcases Carat and Microsoft's 'New Shopper Journeys', which details how consumers' purchase paths in four categories have changed in response to a variety of economic pressures and digital developments.

On the second Wednesday (popularly known as 'Hump Day') of each month, IAB Canada will release its 'Hump Day Bump of Research' report, drawn from hundreds of global industry resources and newsfeeds reviewed by the organization as part of its research consulting offer for members.

'The goal of these programs is to provide time-stressed marketers with at least two pieces of credible and immediately-usable digital advertising research per month,' explains IAB Canada President, Paula Gignac. 'The initiatives will also promote IAB Canada members' expertise in all things digital at the same time.'

Separately, IAB Canada has launched a new Mobile Council, and new partnerships with the Mobile Experience Innovation Center (MEIC) and OCAD University, to drive mobile marketing research, education and innovation in Canada.

Web site: www.iabcanada.com .