SurveyMonkey Buys Wufoo Online Forms Tool

DIY survey tool developer SurveyMonkey has acquired Infinity Box, the makers of the Wufoo web application, which is used for creating online forms. Sources value the cash and stock deal at $35m.

Infinity Box was founded in 2006 by Chris Campbell, Kevin Hale and Ryan Campbell. Wufoo enables users to create surveys, contact forms, registrations and other forms without the need for programming skills.

Last November, SurveyMonkey secured $100m in debt financing, earmarked for paying down debt in preparation for making future acquisitions. Since then, the firm has acquired a 49.9% stake in Clicktools, which develops on-demand software solutions for gathering customer feedback, as well as telephone-based survey company Precision Polling.

As part of this latest transaction, the entire Wufoo team will relocate to Palo Alto to join the combined company and help fuel SurveyMonkey's continuing growth.

'Wufoo is the market leader in online form creation and a perfect fit for SurveyMonkey,' states Dave Goldberg, SurveyMonkey CEO. 'From the product and business model, to the team and culture, we are absolutely delighted to welcome the company into the SurveyMonkey family and look forward to increasing the reach and scale of an already outstanding product through our platform.'

Web sites: www.surveymonkey.com and www.wufoo.com .