Kantar's Kingsland Joins MetrixLab to Head UK NPD

Netherlands-based online market research agency MetrixLab has appointed former Kantar Worldpanel director Chris Kingsland to lead its NPD & Innovations division in the UK.

The company, which also has offices in France, Germany, Spain and the US, provides customised online research services as well as an online consumer panel called 'OpinionBar', consisting of 800,000 individuals spread across major global markets.

Kingsland joins from Kantar, where for the last four years he was Business Development Director, focusing on consumption research services for new clients in the food and drink sector. Prior to this, he spent eight years at Brakes Foodservices, serving as National Sales Manager for the firm's frozen goods division.

Web site: www.metrixlab.com .