Social Media Analyst Buzzilla Raises $1m

Israeli start-up Buzzilla, which offers social media monitoring and analysis, has completed a first round of funding totalling $1m. The money will be used to improve its content analysis scanning technology and expand into international markets.

Tel Aviv-based Buzzilla was founded in 2008 by Yoav Pridor, Yaron Mor, Guy Mor, and Ran Geva and its service is based on technology developed by search engine marketing company Omgili. Through a combination of proprietary brand monitoring software and analysis of content on blogs, social media and various sharing platforms, Buzzilla uncovers information about consumer behaviour and guides clients' handling of their brands and ad campaigns.

The initial funding has been led by Israeli-American investor Jack Lahav, who previously invested in Quigo, sold to AOL in 2007 for $363m.

Co-founder Pridor (pictured) describes the investment as a 'vote of confidence' in Buzzilla, as well as in the study of social media content.

Web site: www.buzzilla.com .