Web Personalization Tool Extended

Israeli web analytics firm Personyze has launched a software-as-a-service (SaaS) solution providing advanced segmentation and personalization tools, as well as integration with Facebook.

Tel Aviv-based Personyze was founded in 2008 by a group of entrepreneurs with experience in web analysis and advertising. The firm offers a suite of tool that provides web analytics, visitor segmentation and online personalization capabilities: the latter deliver content in real-time based on each visitor's past site activity, online search history, Facebook preferences and location.

The upgraded version allows companies gather information contained in visitors' Facebook profiles. Once the visitor gives permission, Personyze's Facebook integration allows site owners to publish messages on their visitors' walls, enabling them to share special offers and promotions with visitors as well as their friends.

In addition, this version offers offline tracking to measure campaign effectiveness, e-mail personalization, custom event tracking, and AdWords integration.

CEO and co-founder Yakov Shabat comments: 'Real-time personalization is becoming a must-have solution/tactic for any business wanting to offer a more relevant and personalized online experience to its visitors. Businesses can use it to improve visitor satisfaction levels, increase the amount of time visitors spend on their site, grow the number of repeat visitors and boost the effectiveness of online advertising.'

Web site: www.personyze.com .