Leatherhead Launches SenseReach Feedback Tool

In the UK, Leatherhead Food Research has launched SenseReach, a consumer feedback tool that can be used to test new product concepts or existing products and services, and compare how they perform against those of the competition.

Founded in 1919, Leatherhead Food Research provides market intelligence, training, and legal and technical consulting. The firm's Sensory & Consumer team provides services including shelf life evaluation, difference determination using sensory profiling, and UKAS accredited discrimination testing; for clients including food manufacturers, suppliers and retailers.

SenseReach can be used to conduct online studies using iPads in hall settings, or with consumers in their own homes where product samples have been sent to them beforehand. It can also be used to gather opinions from consumers globally, and monitor product quality against the competition.

Head of Consumer Research Cindy Beeren says trials can vary from just 20 respondents for qualitative studies, to thousands for quantitative assessments, and adds: ' 'We work hard with our clients to ensure that their objectives are met, this determines if home testing or on site testing is more appropriate.'

Web site: www.leatherheadfood.com .