ChatLab Launches New Platform and Business Model

US-based social media marketing specialist ChatLab has launched 'The Nucleus', a platform which automates tasks including data mining, analytics, reporting and influencer targeting.

Headquartered in New York, ChatLab was founded in 2009 as the Social Media division of comms agency Conversation, and combines proprietary analysis of brands' social media presence with an in-house marketing team developing strategies to raise their profile.

While 'The Nucleus' automates repetitive tasks, ChatLab's new model sees each client account allocated a social media expert responsible for adding the 'human' element to the process. This includes spot-checking all interactions, providing strategic support and interfacing with clients.

'The new model will allow us to more efficiently address the three areas we receive the most requests for - social media monitoring, management and outreach,' explains Director Sara Bekerman (pictured). 'Our personal attention to each account will continue to set us apart from our competitors.'

Web sites: www.chatlab.com and www.convoagency.com .