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GfK Hires BBC Man to Watch ITV
GfK Media has today announced the appointment of Jude De Souza, formerly of the BBC, as Research Manager for its ITV Panel.
The continuous reporting panel consists of 8,000 participants with 3,000 plus daily responses, and is used to monitor how the public interacts with media both on- and off-line.
In his previous job De Souza was responsible initially for the BBC Audiences Portal, which reported audience sentiment concerning news programs, and latterly, as News Research Manager, reporting on the audience challenges facing news output.
Joanne Wilbraham, Joint Managing Director of GfK Media, said: 'Jude's wealth of client-side experience in turning panel data into targeted business direction is a perfect match to our own client-focused, consultancy approach. His depth of experience in working with different measurement techniques to understand audience needs will be a driving force within our forward-thinking media division.'
De Souza is based in GfK NOP's London headquarters at Blackfriars Bridge.
GfK Media can be found online at www.gfknop.com/sectors/media/about_gfk_media/index.en.html .
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